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Shameless Exploitation in Pursuit of the Common Good: The Madcap Business Adventure by the Truly Oddest Couple ReviewThis is really several books between one set of covers. The entertaining, highly readable opening segment is the story of two men who didn't just break the rules to achieve business success: they took the rule book, set it on fire, and threw away the ashes. Anyone who has purchased "Newman's Own" products has probably noticed the label notation that all profits from the enterprise go to charity. But have you ever wondered how it all began?"Newman's Own" wasn't the product of blinding insight or grand design. The story opens in December, 1980, as actor Paul Newman and his neighbor and friend, writer A.E. Hotchner, are hard at work in Newman's barn bottling up a small batch of the salad dressing Newman had created. What had started as a gift for neighbors and friends evolved in a couple of years into a thriving enterprise. We learn how they rejected the advice of the supposed experts in the areas of marketing, production and distribution and forged ahead based on a combination of gut instinct and sometimes blind luck.
As one Newman's Own product after another was added--pasta sauce, popcorn, lemonade--the growth of the enterprise steadily continued, much to the surprise and delight of the founders. For this allowed them to soar far higher with their philanthropic dreams than even they had envisioned.
The tone of adventuresome good humor recedes in the second major section of the book. Although Newman and Hotchner had been, and continue to be supportive of established charities, both felt the need to do something more--and so the Hole in the Wall Gang Camp for children with life-threatening illnesses was born. The initial camp soon became a model for others around the country and the world. The plight of these children is exceptionally moving and sad--but the story of the camps is one of hope, love, and affirmation of life.
There are several appendices, including a selection of letters from buyers of "Newman's Own." (Several of these are also quoted in the text. My favorite was from the woman who thought the products were great, and had also heard that Mr. Newman had been in films. She wanted to know what these films were and if any were available on home video.) There are also letters from children and parents about the Hole in the Wall Camp experience, plus some prize winning recipes from a contest "Newman's Own" co-sponsored with Good Housekeeping Magazine.
An entertaining and inspiring story.--William C. HallShameless Exploitation in Pursuit of the Common Good: The Madcap Business Adventure by the Truly Oddest Couple Overview
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