The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies Review

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The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies ReviewI've been using "Strategic Selling" in my engineering sales practice since the original edition of this book hit the bookshelves. This is a great method for people who don't want to consider themselves "salespeople", but who indeed sell. Engineers, architects, high-tech products sales consultants, and other professionals, will find this to be a low pressure, ethics-based approach to selling. I call it "the engineers approach" to sales because it provides such a methodological approach. For the professional salesperson, it puts into a repeatable process what they have been doing instinctively. But why leave it to chance?
The list of major companies who use the Strategic Selling process to drive their sales is extremely impressive.The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies Overview

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