The Big Book of Social Media: Case Studies, Stories, Perspectives Review

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The Big Book of Social Media: Case Studies, Stories, Perspectives ReviewI'm thoroughly enjoying this great compilation of essays and case studies demonstrating the many and varied ways in which social media is being used to impact our lives for the better across so many different sectors of our society. I was so moved by Regina Holliday's story of how she used social media to hold the health care industry accountable for its indefensible treatment of her husband. The piece on Mad Men was charming and rather fascinating, too, in that the Mad Men characters were instantly perceived as being brilliant PR for Showtime when in fact they were just avid and gifted fans. The Olympus segment was a great case study in how smart businesses can build witty, integrated campaigns that put control of the narrative in the hands of the customers themselves. Taken as a whole, this book provides an inside look at how powerfully social media is transforming our world and I highly recommend it to anyone with an interest in the subject.The Big Book of Social Media: Case Studies, Stories, Perspectives Overview

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